Case Studies
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YourNRG needed scalable, reliable sales in a low-margin, volatile market. We stepped in with an SEO and Paid Search strategy that delivered results fast, even in tough conditions.
YourNRG operates in the highly competitive heating oil market, where low margins mean volume is everything. Their existing digital efforts weren’t cutting it, and they came to us to help drive more sales through their website.
They needed a scalable solution that could handle the market’s ups and downs, which were being rocked by the Russia-Ukraine conflict and a cost-of-living crisis in the UK.
On top of that, a shift in business strategy required them to focus on customers closer to their depots to reduce delivery times and boost profitability. With margins already squeezed, they needed fast results.
We tackled the problem head-on with a two-part strategy—fix the SEO, and drive leads through Paid Search to their highest-profit zones.
We noticed their website was experiencing content cannibalisation, so we optimised it to prevent it from competing with itself. Despite an 11% drop in margin-per-litre due to market pressures, we drove a 22% increase in litres sold through SEO and improved their ROI. Even with shrinking margins, our strategy delivered more profit.
Q1 2024 vs. Q1 2023 Results:
When YourNRG needed to shift sales to areas closer to their depots, we focused our Paid Search efforts on driving leads in those specific zones. We installed an advanced conversion tracking system, and within 10 weeks, we moved nearly all the leads to their top profit zones.
The results speak for themselves:
Despite tough market conditions and shrinking margins, we delivered:
Our strategy helped YourNRG not only survive the volatility but thrive, doubling ROI and delivering scalable, reliable sales.
Own Your Space has been an instrumental part of our growth in the last 12 months. Marketing is an essential cornerstone of any business and having the right partner gives us the security to keep reinvesting in our growth as we know the results will be there to back it up. We have a great relationship with all of the team, the depth and understanding they have of our business is so important to us.
Gordon Wallis, YourNRG, Marketing & Communications Manager
Top Results
450%
Return on Investment
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Case Studies