More qualified leads, lower costs: A paid Social turnaround

Challenge

First Step Vehicle Solutions were generating leads through Meta ads, but poor creative, messaging, and lead forms meant low-quality enquiries. This led to wasted spend and slowed down the sales team’s ability to convert effectively.

Solution

We rebuilt the paid social strategy around one core goal: quality over quantity.

1. Sharpening the overall strategy.
Refocused the account around the people most likely to become serious leads, with clearer messaging around trust, value, and why First Step was the right choice.
2. Creating more relevant campaigns.
Built campaigns around specific vehicle types, so potential customers saw messages that felt more relevant to what they were looking for.
3. Improving lead quality before enquiries reached the sales team.
Added stronger pre-qualification steps to help filter out poor-fit enquiries earlier in the journey.
4. Spending budget where it mattered most.
Restructured the account to focus spending on higher-intent audiences, helping First Step attract stronger leads while keeping volume moving.
5. Helping the sales team act faster.
Gave the sales team clearer lead data, making it easier to prioritise the best opportunities and follow up with more confidence.