The GEO strategy behind 2,000% AI Conversion growth

Your NRG multi-award winning heating oil supplier page

Challenge

Your NRG had strong traditional SEO but wasn't appearing in AI-driven discovery channels. As AI Overviews and LLM platforms became key research tools for fuel queries, the brand wasn't being cited, risking invisibility where users increasingly start their search.

Solution

We implemented a three-pillar GEO strategy to increase Your NRG's presence across AI-generated search surfaces:

1. Schema refresh for entity recognition.
Updated schema across all key pages so LLMs can easily identify and cite Your NRG.
2. Digital PR for authority signals.
PR features reinforced the trust signals AI models rely on when selecting sources.
3. Commercial page depth.
Pricing and location page optimisations gave AI models rich, intent-matched content to pull from.