From page 2 to 1,000%+ growth in 12 months

Challenge

Your NRG, a UK commercial fuel supplier, needed more high-intent traffic but key terms sat on page two, landing pages underconverted, and the site missed demand spikes from geopolitical events. Stronger authority signals were needed to compete across both traditional and AI-driven search.

Solution

We focused on three core pillars designed to capture bottom-of-funnel demand and build lasting competitive advantage:

1. Commercial page optimisation.
Strengthened homepage, pricing, commercial, and location pages to directly target high-intent searches.
2. Landing page redesign.
Rebuilt page templates with clearer, faster, more persuasive layouts built for high-intent customers.
3. Digital PR and authority building.
Ran link building campaigns influencing traditional rankings and AI recommendations.