How we turned AI blind spots into 850% Traffic growth

Challenge

Harris & Partners, a Canadian debt relief firm, faced declining AI search visibility. As ChatGPT, Gemini, and Google's AI Overviews became the first stop for debt relief research, the brand wasn't being cited. Without a GEO strategy, that gap would only grow.

Solution

We implemented a four-pillar GEO strategy to increase the brand's presence across AI-generated search surfaces:

1. Making the website easier for AI tools to understand.
Improved the way key services, topics, and trust signals were marked up across the site.
2. Creating content around the questions people actually ask.
Built detailed guides covering the debt relief topics potential clients were already researching.
3. Expanding content beyond basic keywords.
Mapped related questions and follow-up searches, so the brand could appear across more AI-generated answers.
4. Building more trust around the brand.
Supported the campaign with targeted links and authority signals to strengthen Harris & Partners' position in search.