-68% CPQL: Cutting costs in a competitive Market

Challenge

Anderson Honda relied on Google Ads for vehicle acquisition, but rising competition drove costs up. Cost per qualified lead (CPQL) exceeded $200, making it difficult to scale efficiently in a saturated search market.

Solution

We introduced Meta as a complementary channel to reduce costs and improve lead capture.

1. Demand generation.
Reached users earlier using location, behaviour, and lookalike audiences before they entered search.
2. In-platform lead capture.
Launched native Meta forms to reduce friction and improve conversion rates.
3. Localised creative.
Built tailored messaging aligned to regional audiences to increase relevance and engagement.