Represent: Building Brand Loyalty with the 247 App

Represent: Building a loyal community with the 247 app

Represent, already dominating the UK streetwear scene, needed a way to engage their fitness-focused followers and build brand loyalty. We delivered the 247 app, creating a seamless connection between their clothing line and community.

Problem

You can’t walk through a major UK city without seeing someone in Represent. Their cult following goes beyond streetwear, with co-founder George Heaton’s fitness lifestyle creating demand for more.

Fans wanted to know his workout routine, and Represent saw an opportunity to harness that interest. They needed an app that would turn this top-of-funnel activity into brand loyalty and strengthen their community.

Solution

We built the 247 app, designed to bring Represent’s fitness-focused fans together. The app delivers three weekly workout programmes and instructional videos. This gives users direct access to George Heaton’s fitness regime and reinforces the connection between the 247 brand and its growing community.

By creating a platform that feeds the Represent lifestyle, we’ve helped extend their reach into the fitness market and build deeper connections with their fans.

Results

The 247 app has become a key part of Represent’s brand, fueling both their clothing line and fitness community. The app continues to grow, feeding brand loyalty and cementing Represent as more than just a fashion label but a movement.