My professional journey has been a blend of trial and error, failures and a couple wins along the way. Starting in sales and recruitment, I quickly developed a knack for understanding client needs and delivering results. This foundation led me to launch my own e-commerce jewellery store, where I discovered my passion for digital advertising while managing my own ad campaigns.
Eager to expand my skills, I joined a small digital agency, rapidly progressing to become Head of Paid Media. In this role, I was instrumental in growing the agency and managed over £100 million/year of ad spend. My success in scaling businesses and delivering exceptional results caught the attention of Own Your Space, where I joined as Head of Delivery in 2023. In this position, I ensure our clients receive outstanding work that drives their success. Throughout my career, I’ve fallen in love with the fast-paced, innovative world of agency life. Now, I feel truly at home with an exceptional agency that’s poised to make a global impact.
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Without a doubt, it’s our successful expansion into the US market. Our sales trip to Las Vegas was a game-changer and in just six months, we’ve secured eight new clients in the States. It’s been an exhilarating journey that showcases our team’s ability to adapt and thrive in new markets.
I’m a devoted reader of the Stacked Marketer newsletter. It’s an invaluable resource that delivers a comprehensive weekly summary of all the latest marketing news.
My two dogs, Ozzy and Luna, are my go-to stress relievers. Whether it’s a walk in the park, playing frisbee or simply cuddling on the sofa, their presence helps me disconnect from work and recharge.
Developing a custom CRM from the ground up has been my most rewarding project. It’s designed to empower businesses of all sizes to efficiently manage leads and enhance their sales processes without excessive costs. The system’s ability to track revenue and calculate ROI has been a game-changer for our clients and our agency alike.
I’m a huge advocate for LookerStudio. In my opinion, it’s the most underappreciated free marketing tool available. Its power lies in its ability to create clear, actionable reports that show clients exactly where their business stands, identify weaknesses, and highlight areas for optimisation. This level of insight is incredibly powerful for driving strategic decisions and demonstrating our value as an agency.
The best professional advice I’ve received is the 10X Mentality. It’s a game-changing concept that pushes you to set goals ten times bigger than you think possible and take actions ten times more substantial than you believe necessary. By embracing this approach, I’ve learned to dream bigger and act bolder, constantly pushing myself to new heights in my professional journey. It’s not just about working harder, but about reimagining what’s possible and taking massive, inspired action to achieve it.
Own Your Space
Own Your Space